Search Engine Optimization (SEO) is one of the most important and popular tactics for every single online business now. Investing in SEO helps businesses reach their target customers on a very small budget, or even no capital at all. Best SEO strategy for a website includes keyword research which is a very important, valuable and high return activity in the search marketing field.
Do keyword research is to find all relevant and effective keywords that users use to search for a product/service on search engines, Google and Bing for example.You can easily write down some keywords which appear on your mind now, however, doing keyword researchwill help you come up with and narrow down a list of terms you should be targeting. Hence, you will be able to establish and execute a strong keyword strategy.
1. Understand your business
Before doing keyword research, you definitely need to understand deeply about your business, including your target customers and your product/service, because without acknowledging of this information, you can’t know which keywords are the best for your search engine optimization.
2. Creating your seed list
To kick off this process, think about some topics relating your business. Then use a combination of brainstorming and investigation to fill out the list with keywords.
- Brand terms. People who are familiar with your brand already are likely to convert on your website. Starting your keyword list with the name of your brand is an ideal. Although this keyword does not produce the most impressions or page views, but it normally has the highest conversion rate (in both paid and natural search).
- Product terms.Another term should be added to your keyword list is product terms. This is what you sell and what issues it solves. If your business is new and not many people know it, you should target your product name which is normally searched by users when they want to buy product/service.Although the conversion rate of this keyword is not as high as that of brand terms, but ignore it, you will lose at least 80 percent of traffic and customers.
- Competitor terms.By doing keyword research, you will identify who are your competitors. Selling the same product/service make your business have to compete intensively with other businesses. There is double to add competitor terms in your keyword list.
- Audience terms. This is all other keywords that people in your target audience might be searching for. It can be a huge list with a wide range of categories. You can get this list from the search term report of past visitors to your website. Although CTR and conversion rate of these keywords are low with high cost per conversion, but there is a chance of getting sales from these keywords.
3. Building your keyword list
It’s time to expand your keyword list by using keyword research tools. There are so many tools you can take advantage, but the most powerful tool you should use is Google Adwords Keyword Research Tool (Google Keyword Planner). The majority of online traffic comes from Google, so finding the right keywords with an estimated traffic by the authority is a good way.
In Google Keyword Planner, you will click on “Search for new keyword and ad group ideas” and enter the seed words you want to get a list of relevant keywords. For example “live chat”, “live chat application”,…
After clicking on “Get ideas”, you will see a list of Ad group ideas and Keyword ideas with “Avg. monthly searches”to sort the queries from most sought-after to least.
Remember to choose “Location” in order to get the correct avg. monthly searches because Google will base on the search volume on certain place to show the information in Google Keyword Planner.
Instead of typing a lot of keywords which you think that people will use to search with no evidence to demonstrate its effectiveness, you can add all the relevant keywords shown on Google Keyword Planner.
Besides Google Keyword Planner, you can use Google Trends to determine which keywords are hot recently with high volume of search on Google.
Finally, don’t forget to use Google Instant which provides a lot of search terms relating to the keyword you use to search on Google. Google keeps track of what people are searching for, so when you begin typing a query into the search bar, it will start autopopulate the remainder of the query based on what other people are searching for. You can easily get the list of relevant keywords.
If you still feel these tools are not effective enough to figure out what keywords are the best for your website, use Search Engine Marketing! Google Adwords brings you the immediate result after running a campaign on Google. By optimizing your Google Adwords campaign and your landing page, your keywords will be on top and you only pay money for each click of a user. If the conversion rate of one keyword is high with a low bounce rate, you definitely should add that keyword to your list.
4. Finalizing your keyword list
Now you have a good list of keywords, but you should choose the best keywords for SEO where there is a limit on how many words you can reasonably optimize for. Don’t fulfill your website with a huge amount of keywords.
The size of the keyword list depends a lot on how big or complex your product or service is, but it does not need to be huge. Pick the best ones which have much online traffic and good conversion rate.
Finally, remember to re-evaluate these keywords every few months, or even more often than that to see its performance.
In conclusion
Keyword research is an extremely step for your online marketing strategies. You should never ignore it, or do it with your subjective thinking without researching. Building a good list of keyword is just like building a solid foundation for a beautiful house!
Paid Search – Found your website by clicking on an ad on a search engine (for example: Google).
To get this report, simply look under your Audience menu to see the Geo, then click Locationgeographic of your visitors.
Your website can contain several pages or a hundred pages. Do you know which 
Page loading time is also one of the pivotal factors when it comes to mobile optimization. Customers can bounce your site immediately right after they enter just because they can not stand waiting for more than 5 seconds to load it. The best way to see whether your mobile website is fast or not is to visit 
The website is the connection between your business and your audiences. If you can not bring them the best experience, they will leave you. The best choice here is to create both versions of your site, one for desktop and one for mobile. The key here is your understanding of your customers, what type of information they want when they go to your website, it could be news, promotion, description of the products, location, contact,… and provide that to them when they are mobile.
Use Google Analytics to understand your customers and answer all the questions above. Are they transacting or using it to gather information? Are they mostly on Android or iOS; smartphones or tablets.
It might be exceptionally enticing to bounce into building a mobile application for your business, yet given the budget and time, venture included, its keen to consider first, regardless of whether a portable application is the right match for your business. The absolute most essential calculate this choice is regardless of whether your application will give a path to your clients to do something over and over.
Initially, in case you’re a local business with a physical area, give full regard for your local business listing on Google Places. At the point when a mobile searcher is searching for a nearby business, Google serves up its Maps postings close to the highest point of the search. Build your listings as powerful as possible by including photographs, features, a full depiction, hours, and whatever other subtle elements you can. It’s the best free approach to be found by local searchers.
After getting the list of opt-in subscribers by creating a compelling reason for them to sign up, you can send text messages to your lists with some kinds of information, such as mobile coupons, announcement of product releases, online promotions, Meetups at the event, short tips or strategies your audience can use,…
Before running any email marketing campaign, you need to create your own list of audiences who can be your customers and prospects. The bigger your marketing list is, the higher potential you can get conversion from it. That’s why businesses always need to grow their email marketing list to target more people who interest in their products/services.
Apart from displaying your sign-up form, you may need to create a reason to sign up page. This page will be used to highlight the biggest benefits of signing up. You can get this information from the description of your products and services, the differences between your business and your competitors, you can also ask your current customers how they feel after signing up email with your business.
When collecting the emails of customers, don’t ask too many questions. You may miss chances to grow your email list if they feel wasting time. Keep your sign-up form short and simple. Only ask some necessary question.
Besides Facebook, businesses can take advantage of many other social media applications, such as Linkedin, YouTube, Four Square and others. Many people now enjoy sharing information on social media, business can post some useful articles with valuable information, then ask people to subscribe, their marketing list can be grown easily.
When designing your email, you should encourage your current email subscribers to share and forward your email by including social sharing button and an “Email to a Friend” button. By this way, not only your subscribers can read your content, but other people can enjoy it and may subscribe if they feel it’s interesting and valuable. Remember to include a “Subscribe” call-to-action at the bottom of your email, so that people can easily opt-in.
Giveaways and coupons now are a powerful tactic that many businesses use to spread their products and services as well as collecting emails of customers. People love free things, so they can share your content and subscribe to get gifts.
Once your site is upgraded, now it’s chance to concentrate on the substance. Everything except the most essential substance administration systems offer alternatives for serving up a wide range of distinctive substance, including instructional features, searchable product manuals, and shopping devices that help your customers envision your products before they purchase.
Verify your site has visual representations of all the informal organizations where you can be discovered and afterward go out there and begin discussions about your industry, your image, and your products.
Always remember, it costs much less to take care of your existing customers than it does to attract new ones. One of the best ways to improve and strengthen your relationship with customers is to make them feel appreciated. Sending a thank you note, vouchers, or other tokens of appreciation for staying with your company are sure fire ways to build brand loyalty. Introducing added incentives like a loyalty program can help market your business and entice customers to return.
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